Where does my SEO rank from the start?

There are many different methods and algorithms for awarding the page online rankings in the list of search results used by Google, as well as the rest of popular services like Yahoo and Bing. position algorithm, which has never been revealed or at least partially uncovered by its officials. In the face of extensive research, practical testing and some insights received from some former staff members, all we have so far know - Google's search ranking algorithm involves around 200 search patterns, driven primarily by the user-friendly browsing experience, in keeping with the logic of search engine crawlers for better indexing.

Since there is no precise plan of action or method to reach the pinnacle of Google's search ranking, there is a truly comprehensive and comprehensive web site improvement strategy. Now it is known as technical SEO. The term means to do all the things around a single-target - climb to the top of the search engine results list (aka SERPs). SEO is best known for its hard and time-consuming work needed to make a perfectly healthy website - purely usable and more than useful for every living visitor, as well as a great walking experience, perfectly shaped with just clean and blue page structure to be favored by the search engine that crawls.

And you might have guessed the idea. I just mean it's easier said than done. definitely. But, anyway, what can we do about your web rankings SEO promotion, at least to get you on track? First, let's look at where we can improve your web rank with SEO. This time we will start with some of your basics.

Keywords

Think of your content as if you were talking about living people while keeping in mind that your web pages are likely to be used by both actual users, and the search engines by the keywords or key phrases. That way, writing content becomes more difficult than it seems possible. It will take a lot of energy to do the right keyword research, create different writings that are rich in relevant keywords, which still look natural and comfortable for reading, but at the same time provide great insightful value. Just think about it. You may be inclined to use a content expert for help. That would be a well-formed decision.

Links and social media

Link building is possibly the most dominant element in every working web rank. In fact, it works simply - Google searches all the links, both pointing to your pages and leading away from your website. But the topic of good links and healthy relationships on social media is still a very questionable one. Both their score and quality matter. Or nothing about it? Should all your links be organic and natural? What if we use some scripts or apply for bulk paid links? Whatever you may decide, but I believe that any abuse or manipulation with them will end with the lower ranking in the SERPs, so all our efforts on the web rankings make SEO promotion easily reversible.

Are there any strategies for Twitter SEO?

In 2017, SEO has evolved into a massive marketing channel. Today, search engine optimization is not just about finding resources in the search engines. For a better understanding of what SEO is all about, you first need to understand in what ways social media influences SEO.

It has already been proven that social media engagement is an integral part of the high website ranking. Social signals can even boost your local SEO rankings.

It works like this: the size of your community and its engagement are valuable indicators of your content's value and quality. In addition, social media content is often displayed in Google results. That's why large, targeted Twitter follow and engagement with your brand's content is extremely beneficial to your business.

So, today, Semalt experts will tell you about the most effective tips for your Twitter SEO optimization. Apply them in practice to grow your next and your business.

Twitter SEO Essentials you need to know

1. Developing an effective Twitter SEO strategy

The first thing you need to do is create a successful strategic plan. As a rule, strategies start with general goals. Define your primary goal by determining what kind of results you expect from using Twitter for marketing. Maybe you are striving to raise brand awareness, sell a new service or increase blog traffic?

Once you are done identifying your goal, the next step is to select and test the most suitable tactics to achieve the goals.

2. Focus on Brand's Voice

Keep in mind: every tweet reflects your brand. This is why your tweet posts should always be true to your brand's voice, which represents your brand identity. Make sure they appeal to your target audience.

Another important thing is editing - edit your tweets not just for typing, but until you are 100% sure that each tweet reflects every detail you want to share with clients.

3. The community is continuously growing

There is no denying that size matters. But when it comes to Twitter, engagement is king. Make followers share your content, but try to avoid cheap tactics - they simply aren't worth the investment.

Instead, start the ball rolling and keep it moving by involving both: current and potential followers. Start creating valuable content that people want to share and share. Another thing is to be responsive - answer people's questions and comments, respond to direct tweets. Don't forget to retweet any names, add your notes.

4. Choose the right keywords

It's very important to make your content easy. You should treat your Twitter just like any search engine. Try to use the relevant keywords in each tweet. Don't forget about hashtags, bios and captions - they can also help your Twitter page.

Remember, in most cases, people search Twitter for keywords. So make sure your account appears relevant to your business. 

5. Tracking your Twitter traffic

As they say, what measures are not growing. Not yet enabled Twitter analytics? Then, as soon as possible, check as soon as possible to get an immediate overview of how you are doing and to follow your engagement week by week.
Google Analytics can also tell you how many page visits you get from Twitter. This knowledge will give you a sense of how much of your traffic can be traced back to Twitter.

Castle

As we know, Twitter is a crowded place. Create messages that will keep you out of the competition. Keep your content valuable and easy to read. Above all, make it relevant and useful because that's how Twitter SEO works.

What to expect from the SEO company I want to hire?

Sometimes, every smart online entrepreneur can just be bored with the modest progress and need for a massive improvement in online visibility to engage more potential customers. Yes, the self-driving optimization strategy may be the best solution to get the commercial project on track. Every business owner already has many things to do and many things to worry about. So, going out to find a contractor seems like a good idea

But what to expect from the SEO company we have already decided to hire, for example with a compelling portfolio? Let's face it - everyone, perhaps like any other service provider, will assure you of their commitment to your business success, tell you about their trusted name, advanced expertise and a deep understanding of every, even the nastiest, aspect of the search engine. Optimization such as technical optimization itself, online marketing, web development, responsive design, content strategy, social media, and so on. But what can we expect from the SEO company, who just promised to do all that stuff, except at a fairly reasonable price?

Here are some suggestions on what things we can always expect from the SEO company after committing to hiring. So, consider the following to make a deal and get down to business.

Introductory meeting

Once you have chosen the SEO company to work on your project, you will have an opening meeting. It can be either a private meeting in a conference room, a phone call, or a short video call. Anyway, there are some critical questions that need to be answered before you finally sign a contract. And it would be better to prepare a questionnaire in advance. I recommend starting with the following bullet points:.

·         Ask for more specific references or case studies, so that you can think and reflect a little later. I mean here, the experienced and worthy search engine optimization provider should always be ready to show you some of their very unique approaches or individual actions to a specific successful SEO strategy.

·         Request a timeframe for your business to feel the first signs of real progress. Note, you have to be very careful and even suspicious here. The SEO company should give you a fairly timeframe, based on its past results. It should never promise you any progress in days or weeks.

·         Make it clear again, do not hesitate to reiterate your questions about how long their core team of experts have worked in the industry. Also ask if there is any previous experience in your subject or at least a relevant market niche.

·         Learn to know if the SEO company is focused on specific components of Search Engine Optimization, or can work on digital marketing in a broad way. Do so, ask how many marketing specialists will work on your project.

Make sure you come to the introductory meeting with a list of such statements for consideration and make everything clear. Feel free to explain all the common things, as well as the key arguments you have given before by the sales managers. Just compare them to the actual ones just voiced by the SEO company representatives. In fact, there can often be mismatches here, so you better double check to be sure.

As your conversation with the representatives comes to an end, you should not even feel the slightest air of frustration, especially about the core subjects such as billing cycles, time allocation and the current general search strategy. optimization.

Initial SEO Audit

The first thing that should be done by the SEO company is the initial audit for your website. Usually, the process can be compared to diagnosing your website's SEO health conditions that are all taken in one.

Apart from the quality competency and experience level of the agency, the turnover cycle for your SEO audit will generally be determined by your website's complexity, as well as the size and quantity of your web pages. Considering the initial audit, you should expect the SEO company to:

·         You will be asked to provide access to your Google Analytics account. Using different professional tools and precise frameworks, experts need limited access to your dashboard and webpage reports.

·         The SEO company is likely to request the contact details of a person from your team, who will be in charge of SEO to manage your account directly. Note, the more interactive this conversation is, the better. I mean you'd better agree to have conference calls for core performances, rather than just sharing screens.

Regular conversation

The SEO company should never give you something like 'DO-list' reliable and reliable search engine optimization provider just means regular communication, check-ins, and further discussions on key findings. By doing this, you will always know how things are going, because your mutual cooperation must still be transparent and clear.

You should expect the SEO company to give you a personal account manager to keep you informed of any wrong or suspicious event during the full term of your contract.This way the team can work on troubleshooting and resolving of joint problems.

You will know that you made the right choice at short notice. The managers should be prepared and ready every day to give you a clear discussion on any strategies and schemes already involved, or just for your website's search engine optimization. In this way, you will feel the ongoing discussion and support fully committed to your business prosperity. After all, there is the only thing to remember. A global mission of the SEO company is to take a massive weight of SEO away from your shoulders so you can be free to get caught up in a critical business issue. It is always waiting for accurate attention of the owner.

How to add more linguistic SEO to the site?

Today, almost anyone running a commercial website can manage a product store or service provider on the Internet. This has become possible because of the high power of the web, allowing any online entrepreneur to engage millions of potential customers around the world. And addressing multilingual audiences across borders will obviously require you to add multilingual SEO to the website (otherwise international SEO). In this way, proper search engine optimization at the multilingual (international) level can quickly become even more effective than a precisely targeted local SEO.

Not to mention that when you add international SEO to the site, you just open the door to the countless thousands of different opportunities for your online project (especially when compared to the conventional brick-and-mortar commercial purposes). Taken for granted - the need to add SEO to the site so that it is viewed and addressed to the global audience has recently become a MUST for any online business owner who is willing to be ready for a very big success.

Before you start

First of all, before you can make a well-formed decision to add SEO to a website at an international level, you need to establish yourself as a leader dominating a certain market niche. Once your new business has accomplished this primary goal in one language, the following things will go out to meet certain precisely targeted audiences in some other countries. keep in mind that you need to add SEO to the website at every subsequent multilingual level. So let's first consider the matter step by step.

One thing at a time

Many companies often run their websites in multiple languages ​​from the beginning. Since you have a very large budget for the start-up period, the idea may seem good. But here comes a warning. Imagine, we have successfully launched a webshop that appears on top of the search engine results (the SERPs), for example in English. And is there any guarantee that our foreign versions, for example, translated into Spanish or German, can do as well? I do not think so. So, when should we start this multilingual expansion? I believe that the best time is when you have already launched a successful website in English and managed to maintain a successful website:

•        Has a business website model that works well in English.
•        Correct focus on a reasonable CMS and web page structure.
•       Be smart about starting just one new language at a time (this will allow you enough time to add SEO to the site in the language and thus get an exceptional position
•    Conduct proper keyword research for each target language you plan to add (select only relevant keywords with high search traffic but still poor organic competition)
•       Each newly translated version of your website must contain at least some of your blog pages, or any other shareable content (do so as soon as possible while promoting your web pages through a multilingual link building campaign)

To be multilingual, consider taking a single multilingual friendly content management system (CMS). No need to handle several different databases at a time, as I recommend keeping the same CMS to your written content over and over There are much modern content management systems that allow you to create multiple websites in different languages ​​that share a single database. Among the others, I suggest using one of the following: Joomla, Magento, WordPress, or Drupal. This way you can have some good benefits, like this:

·        Reduced hosting space, with much cheaper hosting expenses (remember, Google makes no difference to your host location, as the search engine uses different characters to give you your actual target audience)

·         Effective inventory control across different versions or multiple websites

·         Wholesale for all your websites at the same time, you need to handle a redesign or development for a single one

I recommend that you consider the following possible options for building your website structure:

•          Top-level and country-coded domains (for example.
•          Each global-level domain must have subdomains
•          Sub directories for each world-level domain
•          Consider URL parameters
•          Control the language with cookies

For me, choosing country-coded domains to add SEO to the site has several benefits. Having a country geotargeting is ideal for branding, as each user is immediately told that your international business is serious enough to target each specific able to focus. Finally, a domain name rich in keywords can easily be translated for each country to make online promotion for your core product or service even more focused. (Note, this option will not do if you are dealing with a few multiple sequences that are already focused on a single keyword or a key phrase).

The rest of the global optimization stuff I used to add SEO to my own website.

Having a single CMS database is great. But it is still worth checking that the overall configuration is completely correct. That way you can use hreflang tags to tell Google exactly what language (not country) it is each web page is actually written.

Considering certain features of translation, especially with regard to Google's flawless grammar, you should only use the most correct grammar for each section of your website. But deeper down I noticed that grammar rules can sometimes be neglected, just in favor of technical optimization. I mean that many high-ranking sites often use very poor grammar keywords or phrases, which still seem to be very relevant and appropriate. So, I recommend following strict grammatical rules for your complete paragraphs of text and everywhere else. Just remember that you can freely emphasize the searchable key phrases for your Metadata, URLs and Anchor text, but rather their grammar.

Finally, I want to emphasize this again. Using a standard translation that usually exceeds many critical elements is the worst way to add SEO to the website. To achieve excellent international optimization for bilingual search, I recommend having only accurate website translation, a thorough link building and a thorough keyword research. And don't rush to cover multiple languages ​​at once, as a purely successful international business must do everything online continuously, one thing after another.

Is there such a thing as bad SEO approach?

All of you have probably faced tons of search engine optimization content on the internet. If you have at least some experience in this field, you can distinguish between the quality of SEO tips and advice (as provided by MOZ or Search Engine Journal) and useless and even sometimes incorrect information about non-professional optimization procedures, However, if you're a newbie in a digital marketing sphere, some quality articles can be a little confusing for you and even destroy your Google ranking. In this short tutorial, I'll give you some ideas on what wrong SEO tips you need to avoid to make your online business prosper.

If you wonder what is bad SEO content, I advise you to this paragraph carefully lees. It is easy to distinguish bad SEO content as it usually starts with words "how to improve my website's SEO in a day". Often, such articles contain a certain promotional subtext. Black-hat SEO specialists generate these kinds of incredible stories to promote their services. I advise you not to read these types of articles as they carry no valuable information. Additionally, you risk ruining your website ranking by following the following black-hat SEO tips. So, let's discuss what optimization advice we need to prevent from harming our website reputation.

One of the most used outdated SEO advice is keyword stuffing. As Google gets smarter every day, this kind of optimization runs its course. Nowadays, you need to create your content for website visitors, not for search bots. In addition, Google bots can also evaluate your content quality and count the number of keywords. If you have more than five keywords per page, you run the risk of getting Google penalties. Additionally, a stopped content is not readable and may not be useful to users as it was created for advertising purposes only. Instead of filling your content with keywords, you should select the most relevant and traffic volume keywords and place them in your titles, descriptions, open paragraphs, ALTs and only a few times in the text. Duplicate content

Some so-called SEO specialists write that there is no threat in duplicate content.

However, this is a wrong judgment. By publishing duplicate content, you manipulate search engines that ask them to see things the way you want, instead of how they actually are. Thus, non-original content can cause a drop in your website rankings. There is a relatively small percentage that you can receive for Google duplicate content penalties. However, you won't improve your website's online presence by generating copy-pasted content, since Google already has the same content in the index. If you need to have duplicate content on your site due to the same business needs, you should "not index and not follow" this content to avoid negative results.