What’s new about links, content marketing, and search engine optimization?

Content marketing and search engine optimization can never be completely separated. However, they are still distinguished in various fundamental aspects and thus requirements for a completely successful run. In the first place, the concept of content marketing is more holistic and broad, while the general meanings of SEO are largely more technical and widely recognized than more accurate and close studies.

Let's see how content marketing and search engine optimization could converge in real life:

•          The most important techniques of SEO can be applied in a broader way. That way, even more technical and specific SEO efforts can be channeled around holistic content marketing and these efforts can be traced and monitor by making complete website SEO audit report by professional digital marketing experts.
•    At the same time, the overall success of content marketing strategy can only be adequately ensured with the general technical means of SEO.

Let’s try to put the close relationship between content marketing and search engine optimization in a slightly different way, and it will be easier than I suppose. For example, let's look at how SEO demands are being fulfilled by content marketing. On the other hand, however, content marketing is actualizing the technical requirements of SEO and search engine optimization usually most of them.

Currently, there is a somewhat debatable issue of great importance for both content marketing and search engine optimization. In fact, recently updated Google's search algorithm now rolls various penalties to get rid of the aggressive pop-ups and interstitials.In this way, Google does its best to protect a healthy, mobile-friendly user experience. In addition, as far as five months in advance, the world's search giant has put a reasonable notice on this "clearing" campaign. No doubt, there will be even more algorithm updates every year. Therefore, it is advisable to adapt your overall content marketing and search engine optimization to the current reality of 2020.

So what’s the most important thing to remember, at least, at least to avoid fines? Now, the crux of the discussion is regularly seen on new link building requirements pending the latest Google algorithm update. Let's see what's new about links we have today. Usually, the most important aspects that Google pays the most accurate attention to are quality content and links themselves. Considering links, there was a new way to manage SEO without links. This absurd opinion has become widely popular, which is more surprising - even in professional SEO community. I think some people are foolish enough to suggest that links lose their power to become no longer important. Just take it for granted - that advice is not only wrong, but even too dangerous.

Keep in mind that link building has always been the core element of optimization strategy used by any competent SEO agency. Here are some real bullet points about links and search engine optimization. Just look through the most important quality links suggestions in 2017 and feel safe:

•          The total amount of external links matters - the more of them you have, the better.
•          Links, including SEO-targeted anchor text, should now remain relevant with their target website.

Quality is now emphasized for even more - never get links from any unknown blogs, rather than from the academic journals, news websites or any other sources with just reliable and robust authority.

How important is content optimization to SEO services overall performance?

Every modern marketer knows the true value of high-quality writing. In the digital world of the web, the online success of every project, whether strictly commercial or not at all, is especially important to ensure proper content optimization with SEO services that go hand in hand with every aspect of every web page to make. polished to give maximum value to the pure spotless, user-friendly experience. At the same time, the ultimate goal remains all the same - climbing to the top of Google's SERPs list and defending a high position in the long run.

In order to get higher rankings so that the business must appear at least somewhere on the first page, the website must be equally elegant and technically sound to be perceived by the search bots as a preference for better position promotion. Therefore, every the aspect of online performance, both live user experience and high-tech methodological things must always work together to produce any reasonable and long-lasting position progress

So it is clear that content optimization and SEO services have very close relationships, which their overall performance is equally dependent on every sphere of expertise. While perfectly customized content optimization or full SEO services are unquestionably handled by a full stack of benefits, or outsourced to different sites (since a website owner is indifferent enough to run such a business), here comes a reasonable question. What I do now as a digital marketer, I fully recognize how difficult it can be to create high-quality content that works. But I still find it possible to handle virtually any work on content optimization, apart from SEO services provided only by the experts. To prove my opinion,

Focus on quality content

Obviously, high-quality content that offers more value to users is the core component of any successful website. But how to get your writings recognized well by the search engines? Which content optimization or SEO services will receive the best rating from Google? Let's look at the three main approaches used by the search engines to make a difference between "high quality" and "low quality" content:

1. Behavioral analysis is used by Google for the user's interaction with the content. In fact, the search engine will appreciate the lowest bounce rate (percentage ratio showing how many users left the webpage at short notice, ie, without reading the content), and the longest average time per visit.
2. Check content for strong online visibility and index-friendly nature, without violating Google's SEO guidelines. This means that the use of a Black-Hat SEO or Gray-Hat SEO techniques will be punished by taking your previous profits in the ranking and indexing your domain authority. So, it would be better to avoid any manipulations or fraud.
3. In fact, Google sometimes uses live people to evaluate the content in accordance with the quality guidelines. Although the use of manual human grading across the Web is not manageable at all, it still means that even if you successfully lure the crawling bots, you can be penalized as well.

So, I think the best solution to get quality content is to understand the needs and intentions of your target audience and simply give people what they want to read. If you do, don't forget to optimize the content or get SEO services to do everything by the experts.

DIY content optimization the USA SEO services per agency

So suppose we have good content, completely relevant and appealing to your target audience. This way, your web pages are likely to rise to the top of Google search results. But on the other hand, you can also get a better position by working on technical aspects to fully optimize your text writing from the point of view of the search engines.

Yes, there are too many different approaches used by full-stack SEO agencies or the expert grade content writers. Note, however, that the process of content optimization must in all circumstances be geared to the following characteristics:

•           Recommended text length of about 1,000 words per page.
•          Naturally established keywords, consistent with the LSI context.
•          Visual content embedded with Alt tags for indexing purposes.
•          Good content architecture built with titles, subtitles, and meta tags.
•          The main H1 header must be embedded with an appropriate query.

For the conclusion

Determining any time for DIY optimization or SEO services for your content is a MUST, under no circumstances. Having well-optimized page content will help you build a long-lasting authority that will always be displayed among the first search results for your target words. If you decide to manage it all yourself, you can use any optional content tool that available in open access use. Using online frameworks such as GradeProof, LSIGRaph or Hemingway App will help you direct your writings to the subject precisely, correctly and cleanly, as well as being read-friendly and fit the primary requirements of semantic indexing.

To do this, you will create quality content that goes hand in hand with Search Engine Optimization. In the end, those marketers who are considering getting without SEO are actually potentially terribly wrong. Yes, they can have a lot of quality content, perfectly tailored to their target audience. But can it prove to be a cost-effective solution? I do not think so. After all, there is no point in investing your time and efforts in high-quality writing unless they are driven by search engine optimization right in front of your readers.