All of you have probably faced tons of search engine optimization content on the internet. If you have at least some experience in this field, you can distinguish between the quality of SEO tips and advice (as provided by MOZ or Search Engine Journal) and useless and even sometimes incorrect information about non-professional optimization procedures, However, if you're a newbie in a digital marketing sphere, some quality articles can be a little confusing for you and even destroy your Google ranking. In this short tutorial, I'll give you some ideas on what wrong SEO tips you need to avoid to make your online business prosper.
If you wonder what is bad SEO content, I advise you to this paragraph carefully lees. It is easy to distinguish bad SEO content as it usually starts with words "how to improve my website's SEO in a day". Often, such articles contain a certain promotional subtext. Black-hat SEO specialists generate these kinds of incredible stories to promote their services. I advise you not to read these types of articles as they carry no valuable information. Additionally, you risk ruining your website ranking by following the following black-hat SEO tips. So, let's discuss what optimization advice we need to prevent from harming our website reputation.
One of the most used outdated SEO advice is keyword stuffing. As Google gets smarter every day, this kind of optimization runs its course. Nowadays, you need to create your content for website visitors, not for search bots. In addition, Google bots can also evaluate your content quality and count the number of keywords. If you have more than five keywords per page, you run the risk of getting Google penalties. Additionally, a stopped content is not readable and may not be useful to users as it was created for advertising purposes only. Instead of filling your content with keywords, you should select the most relevant and traffic volume keywords and place them in your titles, descriptions, open paragraphs, ALTs and only a few times in the text. Duplicate content
Some so-called SEO specialists write that there is no threat in duplicate content.
However, this is a wrong judgment. By publishing duplicate content, you manipulate search engines that ask them to see things the way you want, instead of how they actually are. Thus, non-original content can cause a drop in your website rankings. There is a relatively small percentage that you can receive for Google duplicate content penalties. However, you won't improve your website's online presence by generating copy-pasted content, since Google already has the same content in the index. If you need to have duplicate content on your site due to the same business needs, you should "not index and not follow" this content to avoid negative results.
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