The Importance of Long Tail Keyword Layout and Interpretation

In addition to the seo optimization of the main keywords of a website, the layout of long tail keywords is very important. Because it involves the post-optimization effect of the website. The first point in the layout of long-tail words is to mine and filter long-tail words, and then arrange the page and inner pages of the website according to the competition and relevance of long-tail words . The long-tail words on the inner page are arranged around the shorter words that are more competitive on the column page. The long-tail words in different columns cannot cross and overlap each other.  

Mining Long Tail Keywords

    I. Mining Long Tail Keywords

    The method of mining long tail keywords is to use Google related search, Google drop-down box, and Google know, search and ask these tools to find long tail keywords that users often search for. Other tools can also be used, and the long tail words mined will be more accurate. Put the mined keywords in the spreadsheet, and remove the duplicate and obviously long-tail words and irrelevant long-tail words. For example, if long-tail words related to pole dancing appear in mining of words such as steel poles, then long-tail words related to pole dancing must be removed.

Long tail keyword classification

Second, long tail keyword classification

Screen out long-tail keywords that are suitable for placement on the site. Those with similar meanings have a high degree of competition, and those with and without inclusion are included. As other ecosystem tail word layout outside the chain of articles.

    1.Classification of competition

 Include word classification

For inclusive words, select long-tail words that can contain another word. If the index of the included word is large, select the included word.

Section and page layout

When filtering keywords, there is a distinction between short words and long words. If it is a short word and the index and competition are relatively large, it is used as the keyword of the column page, and the long word and the index are small. Word ranking.

Fourth, long tail word title and description settings

 Most webmasters use two or even three long-tail words or keywords to set the title when laying out long-tail keyword titles . This affects not only user reading but also the ranking of long-tail words.

    1.The title uses filtered long tail keywords

    2. The description contains long tail words and a brief overview

    The main keywords of the website are important, but the SEO optimization of long tail keywords is also important. The seo optimized layout of the website's long tail keywords will be set as above to achieve an unexpected effect