What’s new about links, content marketing, and search engine optimization?

Content marketing and search engine optimization can never be completely separated. However, they are still distinguished in various fundamental aspects and thus requirements for a completely successful run. In the first place, the concept of content marketing is more holistic and broad, while the general meanings of SEO are largely more technical and widely recognized than more accurate and close studies.

Let's see how content marketing and search engine optimization could converge in real life:

•          The most important techniques of SEO can be applied in a broader way. That way, even more technical and specific SEO efforts can be channeled around holistic content marketing and these efforts can be traced and monitor by making complete website SEO audit report by professional digital marketing experts.
•    At the same time, the overall success of content marketing strategy can only be adequately ensured with the general technical means of SEO.

Let’s try to put the close relationship between content marketing and search engine optimization in a slightly different way, and it will be easier than I suppose. For example, let's look at how SEO demands are being fulfilled by content marketing. On the other hand, however, content marketing is actualizing the technical requirements of SEO and search engine optimization usually most of them.

Currently, there is a somewhat debatable issue of great importance for both content marketing and search engine optimization. In fact, recently updated Google's search algorithm now rolls various penalties to get rid of the aggressive pop-ups and interstitials.In this way, Google does its best to protect a healthy, mobile-friendly user experience. In addition, as far as five months in advance, the world's search giant has put a reasonable notice on this "clearing" campaign. No doubt, there will be even more algorithm updates every year. Therefore, it is advisable to adapt your overall content marketing and search engine optimization to the current reality of 2020.

So what’s the most important thing to remember, at least, at least to avoid fines? Now, the crux of the discussion is regularly seen on new link building requirements pending the latest Google algorithm update. Let's see what's new about links we have today. Usually, the most important aspects that Google pays the most accurate attention to are quality content and links themselves. Considering links, there was a new way to manage SEO without links. This absurd opinion has become widely popular, which is more surprising - even in professional SEO community. I think some people are foolish enough to suggest that links lose their power to become no longer important. Just take it for granted - that advice is not only wrong, but even too dangerous.

Keep in mind that link building has always been the core element of optimization strategy used by any competent SEO agency. Here are some real bullet points about links and search engine optimization. Just look through the most important quality links suggestions in 2017 and feel safe:

•          The total amount of external links matters - the more of them you have, the better.
•          Links, including SEO-targeted anchor text, should now remain relevant with their target website.

Quality is now emphasized for even more - never get links from any unknown blogs, rather than from the academic journals, news websites or any other sources with just reliable and robust authority.

SSL and SEO: Do they both matter?

Let's start by remembering some of your most recent searches, ignoring what you were looking for, or checking your opponents, or searching for some products or services on the web. You probably have both HTTP and HTTPS-based websites visit. But what's the real difference between them, especially from the point of view of SSL and SEO? Considering their mutual impact on e-commerce and most of every web store, let's see how well SSL and SEO do in reality.

Are SSL and SEO so useful when working together?

Let's start with a technical background and see how SSL works. As part of the Hypertext Transport Protocol Security, it uses a 2048-bit key to protect the user experience through the security procedures of authentication, authentication, and encryption between the webserver and the Internet browser itself. SSL security basically comes in three layers:

•          Encryption works to ensure that the current user's behavior is unrecognizable so that any information can't be hijacked by the scammers.
•          Verification procedure helps
•      Protecting data from corruption or unauthorized modifications during the transfer And let's finally get back to the point - what is the real connection between SSL and SEO? Or how is securing your site's ranking in the search engine results pages? Just like any good property that has a positive impact on your position, as well as the traffic and conversion rate itself. I mean your website security also has a direct impact on Google's search algorithms when you decide to rank you higher. Below, we will consider the interrelationship between SSL and SEO in three basic directions: rankings, traffic, and conversion:
•          As mentioned before, your website rankings are now even more reliant on SSL security than ever before. Back to 2014-2015 when Google released its first algorithms to satisfy HTTPS-based web pages, SSL security was simply a light algorithm component to make the final decision. But today, according to official statistics, nearly half of Google's organic search results refer to HTTPS-based SSL certificate-protected websites. In addition, about 1 percent of all online frameworks on the Internet are considered secure. So why not use SSL and SEO just to get ahead of the competition, once and for all?
•          Considering traffic gains, better ranking usually results in greater traffic flow just because the more users visit your website, the more you will get engaged. . Most of the users are likely to switch overall non-secure sources and click on the results to send them to your webpages, thus boosting your site's CTR.
•          After all, SSL and SEO can really work together to significantly drive your conversions. I mean that more potential customers will be turned into the right people once they have visited their well-secured website with a trusted authority. Just remember that according to the leading surveys, more than 80% of undeveloped customers would reject their commitment to buy, simply to discover that their just-filled personal data was coming through the unsafe connection.

How to combine Website Design and Search Engine Optimization?

Most often, when a new framework is introduced for virtually any online business, the lion's share of consideration is often put on website design and Search Engine Optimization (SEO). Let's take a look at that. Having an attractive, user-friendly, and professional web design are the key issues when it comes to providing easy and convenient visitor access. But what if I say that all this hard work on website design can just be wasted? What if the Internet users would never see such sites, which are featured in Google's top list of SERPs? This is why I discuss the importance of having the closest collaboration for your website design work, with Search Engine Optimization, always going hand in hand.

Visual SEO

Each website design search engine optimization starts with all your visual content in accordance with the search algorithms. I mean getting Alt tags for every image you put on your web pages. The thing is that most search engines (as well as Google itself) cannot "read" the visual content unless every image is written in the required description. Overloading your website with oversized images will definitely slow down your overall load speed, so you are doing poorly for your higher ranking in the SERPs. This is why it is so important to scale your visual content while leading SEO guidelines when choosing the names for images and matching them with the right keywords that your potential customers are likely to include in the search.

Responsible website design improves Search Engine Optimization

Nowadays, portable devices are used more and more frequently to browse the Internet. As the increasing number of potential buyers are looking for the products or services they need via smartphones and tablets, mobile-friendly web design is now being ranked higher in the SERPs. So, Google has begun to punish those sites without tailoring a proper set of features that are tailored for better browsing experience via portable devices. Therefore, it is a reasonable idea to always keep your web page design, and maintain Search Engine Optimization works at the same time. If you act this way, don't forget to make sure your content responds to voice requests. Besides, it is recommended by the experts to use a few well-optimized FAQ sections in each web page of yours. Remember, such services have already become a MUST to meet the needs of current demand-based voice search requests.

Work on your URLs

Here comes one extra option for greater improvement in your website design and Search Engine Optimization. I mean you have to give some precise attention when choosing the domain name. Since you already have one, you are advised to apply for Google-friendly names for each page of your website. Remodeled each URL and page title to convey the relevant description rich in the target keywords and phrases. By doing this, you will achieve an excellent user-friendly improvement to your website design, with search engine optimization to be more attractive for better indexing by Google's crawler bots.

What to know about Search Engine Optimization Agencies?

Nowadays, all businessmen understand the value of expert search engine optimization. As SEO is the only way to improve online business visibility, online retailers are ready to invest significant amounts of money in website optimization. Despite other promotional techniques, expert search engine optimization offers the highest return on investment. Some business owners find themselves fascinated with the optimization process and decide to do it themselves. While others are looking for a reputable agency to build a winning promotion campaign and handle all the optimization procedures from start to finish. However, some website owners find it wise to hire freelancers or internal SEO consultants. They decide to save it. Unfortunately, not always affordable means quality. The tricky part of hiring an expert SEO team is figuring out which approach will be best for your business.

If you search the Internet to find a suitable variant of search engine optimization services, you will face many agencies and internal SEO consultants to improve your website ranking. These companies will claim to provide you with everything you need. However, it is important to learn the difference between different types of optimization service providers.

First and foremost, we need to distinguish between professional search engine optimization companies and amateur SEO service providers. They both aim to achieve the same goal. However, they have different approaches to achieving your business goals. So, let's talk in more detail about these two types of SEO service providers.

Expert search engine optimization agencies

Today, there are no methods that can help you confirm whether a company is big on SEO. There are many non-professionals who can speak the language of SEO, and others who have a general understanding of optimization strategies and level of experience to provide SEO techniques. It is a completely different thing to rely on who is for your online business can look after and help you succeed in this area or a company that produces the types of success I described above.

Expert search engine optimization agencies are often a cut above the rest. They have the practical experience of implementing optimization strategies that will bring success. Professional SEO services will usually come at a premium price. However, in most cases these investments come back in the form of new customers and sales. Expert SEO agencies usually have a clear expectation of what they will deliver. They provide you with a step-by-step optimization guide achieved through comprehensive reports and constant support. Another reason why you should partner with professional SEO companies is that they have had decades of collaborative experience in various online promotion spheres and have established a methodology that produces good results.

International SEO consultant

By searching the internet, you can also find numerous freelance SEO experts who also promise to increase and improve website rankings. brand recognition. How honest are these promises? A sole proprietorship cannot be the same user as an assignment job. Most SEO freelancers can provide their clients with basic optimization services that can be beneficial for recently launched websites. However, finding a specific approach to your business can be a challenge for them. Therefore, it is important to do research before signing any contracts and making any payments to make sure that an SEO consultant can help you with your specific situation.

What do you know about SEO for new websites?

Here are some tips on the right SEO for news sites as such web pages need more traffic for even more. Everything can be fairly straightforward, as with the help of Search Engine Optimization, every news site can apply for this cost-effective way to attract more new readers and turn it into the growing audience of standing readers. This way you are advised to post only fresh and recently updated content. Your text writing needs to be informative and always unique, it is close to all the news for SEOs most in need . But try not to apply for black hat techniques, and to prevent your texts from overheating with the keywords, link spamming, duplicate content and so on.

Here are some helpful tips, from the point of view of SEO for news sites. Most of them were tried and used when I had an experience on a newspaper website:

• Apply the content optimization as the search engine algorithms value quality content with higher rankings in the SERPs. So, support your content with rich, full, relevant and always fresh content, with great headlines that describe each web page content at its best. Feel free to include the keywords or keywords in the body text and also the title of the image title. That way, though, be sure to maintain the right keyword density within about 2 percent of the entire text writings. For further information, you can always check Google's official guidelines.

• To do SEO for news sites, you need to pay particular attention to URL optimization when creating each page or post. Always keep a double check to place the right keywords or keywords on each URL you create, while updating the existing one can also be a good idea - useful for your readers, and convenient to search by the crawlers at once crawl. Also, taking into account SEO for news sites, you are advised to include each URL with a unique number over three digits in length.

And here are just the most important meta tag guidelines for SEO for news sites, so you better take these into account when embedding them:

• First, a meta tag such as news keywords will help both the publisher (to specify and classify the massive data), as well as the actual readers (to easily browse back or share the information, for example, via social links profiles)
• Remember, the only punctuation allowed in your URLs and meta tags is commas. Just use them to separate the keywords and key phrases.
• Most of the keywords here will probably carry the same value, I mean when I refer to SEO for news sites.

Among the most useful features here is the option to use up to 10 keywords such as terms, eg, to create a new tag for your newly published article. If you do, you will always have a passive double check. If an individual article happens to be irrelevant to the topic, users can quickly point it to an almost immediate solution.

Where does my SEO rank from the start?

There are many different methods and algorithms for awarding the page online rankings in the list of search results used by Google, as well as the rest of popular services like Yahoo and Bing. position algorithm, which has never been revealed or at least partially uncovered by its officials. In the face of extensive research, practical testing and some insights received from some former staff members, all we have so far know - Google's search ranking algorithm involves around 200 search patterns, driven primarily by the user-friendly browsing experience, in keeping with the logic of search engine crawlers for better indexing.

Since there is no precise plan of action or method to reach the pinnacle of Google's search ranking, there is a truly comprehensive and comprehensive web site improvement strategy. Now it is known as technical SEO. The term means to do all the things around a single-target - climb to the top of the search engine results list (aka SERPs). SEO is best known for its hard and time-consuming work needed to make a perfectly healthy website - purely usable and more than useful for every living visitor, as well as a great walking experience, perfectly shaped with just clean and blue page structure to be favored by the search engine that crawls.

And you might have guessed the idea. I just mean it's easier said than done. definitely. But, anyway, what can we do about your web rankings SEO promotion, at least to get you on track? First, let's look at where we can improve your web rank with SEO. This time we will start with some of your basics.

Keywords

Think of your content as if you were talking about living people while keeping in mind that your web pages are likely to be used by both actual users, and the search engines by the keywords or key phrases. That way, writing content becomes more difficult than it seems possible. It will take a lot of energy to do the right keyword research, create different writings that are rich in relevant keywords, which still look natural and comfortable for reading, but at the same time provide great insightful value. Just think about it. You may be inclined to use a content expert for help. That would be a well-formed decision.

Links and social media

Link building is possibly the most dominant element in every working web rank. In fact, it works simply - Google searches all the links, both pointing to your pages and leading away from your website. But the topic of good links and healthy relationships on social media is still a very questionable one. Both their score and quality matter. Or nothing about it? Should all your links be organic and natural? What if we use some scripts or apply for bulk paid links? Whatever you may decide, but I believe that any abuse or manipulation with them will end with the lower ranking in the SERPs, so all our efforts on the web rankings make SEO promotion easily reversible.

Are there any strategies for Twitter SEO?

In 2017, SEO has evolved into a massive marketing channel. Today, search engine optimization is not just about finding resources in the search engines. For a better understanding of what SEO is all about, you first need to understand in what ways social media influences SEO.

It has already been proven that social media engagement is an integral part of the high website ranking. Social signals can even boost your local SEO rankings.

It works like this: the size of your community and its engagement are valuable indicators of your content's value and quality. In addition, social media content is often displayed in Google results. That's why large, targeted Twitter follow and engagement with your brand's content is extremely beneficial to your business.

So, today, Semalt experts will tell you about the most effective tips for your Twitter SEO optimization. Apply them in practice to grow your next and your business.

Twitter SEO Essentials you need to know

1. Developing an effective Twitter SEO strategy

The first thing you need to do is create a successful strategic plan. As a rule, strategies start with general goals. Define your primary goal by determining what kind of results you expect from using Twitter for marketing. Maybe you are striving to raise brand awareness, sell a new service or increase blog traffic?

Once you are done identifying your goal, the next step is to select and test the most suitable tactics to achieve the goals.

2. Focus on Brand's Voice

Keep in mind: every tweet reflects your brand. This is why your tweet posts should always be true to your brand's voice, which represents your brand identity. Make sure they appeal to your target audience.

Another important thing is editing - edit your tweets not just for typing, but until you are 100% sure that each tweet reflects every detail you want to share with clients.

3. The community is continuously growing

There is no denying that size matters. But when it comes to Twitter, engagement is king. Make followers share your content, but try to avoid cheap tactics - they simply aren't worth the investment.

Instead, start the ball rolling and keep it moving by involving both: current and potential followers. Start creating valuable content that people want to share and share. Another thing is to be responsive - answer people's questions and comments, respond to direct tweets. Don't forget to retweet any names, add your notes.

4. Choose the right keywords

It's very important to make your content easy. You should treat your Twitter just like any search engine. Try to use the relevant keywords in each tweet. Don't forget about hashtags, bios and captions - they can also help your Twitter page.

Remember, in most cases, people search Twitter for keywords. So make sure your account appears relevant to your business. 

5. Tracking your Twitter traffic

As they say, what measures are not growing. Not yet enabled Twitter analytics? Then, as soon as possible, check as soon as possible to get an immediate overview of how you are doing and to follow your engagement week by week.
Google Analytics can also tell you how many page visits you get from Twitter. This knowledge will give you a sense of how much of your traffic can be traced back to Twitter.

Castle

As we know, Twitter is a crowded place. Create messages that will keep you out of the competition. Keep your content valuable and easy to read. Above all, make it relevant and useful because that's how Twitter SEO works.

What to expect from the SEO company I want to hire?

Sometimes, every smart online entrepreneur can just be bored with the modest progress and need for a massive improvement in online visibility to engage more potential customers. Yes, the self-driving optimization strategy may be the best solution to get the commercial project on track. Every business owner already has many things to do and many things to worry about. So, going out to find a contractor seems like a good idea

But what to expect from the SEO company we have already decided to hire, for example with a compelling portfolio? Let's face it - everyone, perhaps like any other service provider, will assure you of their commitment to your business success, tell you about their trusted name, advanced expertise and a deep understanding of every, even the nastiest, aspect of the search engine. Optimization such as technical optimization itself, online marketing, web development, responsive design, content strategy, social media, and so on. But what can we expect from the SEO company, who just promised to do all that stuff, except at a fairly reasonable price?

Here are some suggestions on what things we can always expect from the SEO company after committing to hiring. So, consider the following to make a deal and get down to business.

Introductory meeting

Once you have chosen the SEO company to work on your project, you will have an opening meeting. It can be either a private meeting in a conference room, a phone call, or a short video call. Anyway, there are some critical questions that need to be answered before you finally sign a contract. And it would be better to prepare a questionnaire in advance. I recommend starting with the following bullet points:.

·         Ask for more specific references or case studies, so that you can think and reflect a little later. I mean here, the experienced and worthy search engine optimization provider should always be ready to show you some of their very unique approaches or individual actions to a specific successful SEO strategy.

·         Request a timeframe for your business to feel the first signs of real progress. Note, you have to be very careful and even suspicious here. The SEO company should give you a fairly timeframe, based on its past results. It should never promise you any progress in days or weeks.

·         Make it clear again, do not hesitate to reiterate your questions about how long their core team of experts have worked in the industry. Also ask if there is any previous experience in your subject or at least a relevant market niche.

·         Learn to know if the SEO company is focused on specific components of Search Engine Optimization, or can work on digital marketing in a broad way. Do so, ask how many marketing specialists will work on your project.

Make sure you come to the introductory meeting with a list of such statements for consideration and make everything clear. Feel free to explain all the common things, as well as the key arguments you have given before by the sales managers. Just compare them to the actual ones just voiced by the SEO company representatives. In fact, there can often be mismatches here, so you better double check to be sure.

As your conversation with the representatives comes to an end, you should not even feel the slightest air of frustration, especially about the core subjects such as billing cycles, time allocation and the current general search strategy. optimization.

Initial SEO Audit

The first thing that should be done by the SEO company is the initial audit for your website. Usually, the process can be compared to diagnosing your website's SEO health conditions that are all taken in one.

Apart from the quality competency and experience level of the agency, the turnover cycle for your SEO audit will generally be determined by your website's complexity, as well as the size and quantity of your web pages. Considering the initial audit, you should expect the SEO company to:

·         You will be asked to provide access to your Google Analytics account. Using different professional tools and precise frameworks, experts need limited access to your dashboard and webpage reports.

·         The SEO company is likely to request the contact details of a person from your team, who will be in charge of SEO to manage your account directly. Note, the more interactive this conversation is, the better. I mean you'd better agree to have conference calls for core performances, rather than just sharing screens.

Regular conversation

The SEO company should never give you something like 'DO-list' reliable and reliable search engine optimization provider just means regular communication, check-ins, and further discussions on key findings. By doing this, you will always know how things are going, because your mutual cooperation must still be transparent and clear.

You should expect the SEO company to give you a personal account manager to keep you informed of any wrong or suspicious event during the full term of your contract.This way the team can work on troubleshooting and resolving of joint problems.

You will know that you made the right choice at short notice. The managers should be prepared and ready every day to give you a clear discussion on any strategies and schemes already involved, or just for your website's search engine optimization. In this way, you will feel the ongoing discussion and support fully committed to your business prosperity. After all, there is the only thing to remember. A global mission of the SEO company is to take a massive weight of SEO away from your shoulders so you can be free to get caught up in a critical business issue. It is always waiting for accurate attention of the owner.

How to add more linguistic SEO to the site?

Today, almost anyone running a commercial website can manage a product store or service provider on the Internet. This has become possible because of the high power of the web, allowing any online entrepreneur to engage millions of potential customers around the world. And addressing multilingual audiences across borders will obviously require you to add multilingual SEO to the website (otherwise international SEO). In this way, proper search engine optimization at the multilingual (international) level can quickly become even more effective than a precisely targeted local SEO.

Not to mention that when you add international SEO to the site, you just open the door to the countless thousands of different opportunities for your online project (especially when compared to the conventional brick-and-mortar commercial purposes). Taken for granted - the need to add SEO to the site so that it is viewed and addressed to the global audience has recently become a MUST for any online business owner who is willing to be ready for a very big success.

Before you start

First of all, before you can make a well-formed decision to add SEO to a website at an international level, you need to establish yourself as a leader dominating a certain market niche. Once your new business has accomplished this primary goal in one language, the following things will go out to meet certain precisely targeted audiences in some other countries. keep in mind that you need to add SEO to the website at every subsequent multilingual level. So let's first consider the matter step by step.

One thing at a time

Many companies often run their websites in multiple languages ​​from the beginning. Since you have a very large budget for the start-up period, the idea may seem good. But here comes a warning. Imagine, we have successfully launched a webshop that appears on top of the search engine results (the SERPs), for example in English. And is there any guarantee that our foreign versions, for example, translated into Spanish or German, can do as well? I do not think so. So, when should we start this multilingual expansion? I believe that the best time is when you have already launched a successful website in English and managed to maintain a successful website:

•        Has a business website model that works well in English.
•        Correct focus on a reasonable CMS and web page structure.
•       Be smart about starting just one new language at a time (this will allow you enough time to add SEO to the site in the language and thus get an exceptional position
•    Conduct proper keyword research for each target language you plan to add (select only relevant keywords with high search traffic but still poor organic competition)
•       Each newly translated version of your website must contain at least some of your blog pages, or any other shareable content (do so as soon as possible while promoting your web pages through a multilingual link building campaign)

To be multilingual, consider taking a single multilingual friendly content management system (CMS). No need to handle several different databases at a time, as I recommend keeping the same CMS to your written content over and over There are much modern content management systems that allow you to create multiple websites in different languages ​​that share a single database. Among the others, I suggest using one of the following: Joomla, Magento, WordPress, or Drupal. This way you can have some good benefits, like this:

·        Reduced hosting space, with much cheaper hosting expenses (remember, Google makes no difference to your host location, as the search engine uses different characters to give you your actual target audience)

·         Effective inventory control across different versions or multiple websites

·         Wholesale for all your websites at the same time, you need to handle a redesign or development for a single one

I recommend that you consider the following possible options for building your website structure:

•          Top-level and country-coded domains (for example.
•          Each global-level domain must have subdomains
•          Sub directories for each world-level domain
•          Consider URL parameters
•          Control the language with cookies

For me, choosing country-coded domains to add SEO to the site has several benefits. Having a country geotargeting is ideal for branding, as each user is immediately told that your international business is serious enough to target each specific able to focus. Finally, a domain name rich in keywords can easily be translated for each country to make online promotion for your core product or service even more focused. (Note, this option will not do if you are dealing with a few multiple sequences that are already focused on a single keyword or a key phrase).

The rest of the global optimization stuff I used to add SEO to my own website.

Having a single CMS database is great. But it is still worth checking that the overall configuration is completely correct. That way you can use hreflang tags to tell Google exactly what language (not country) it is each web page is actually written.

Considering certain features of translation, especially with regard to Google's flawless grammar, you should only use the most correct grammar for each section of your website. But deeper down I noticed that grammar rules can sometimes be neglected, just in favor of technical optimization. I mean that many high-ranking sites often use very poor grammar keywords or phrases, which still seem to be very relevant and appropriate. So, I recommend following strict grammatical rules for your complete paragraphs of text and everywhere else. Just remember that you can freely emphasize the searchable key phrases for your Metadata, URLs and Anchor text, but rather their grammar.

Finally, I want to emphasize this again. Using a standard translation that usually exceeds many critical elements is the worst way to add SEO to the website. To achieve excellent international optimization for bilingual search, I recommend having only accurate website translation, a thorough link building and a thorough keyword research. And don't rush to cover multiple languages ​​at once, as a purely successful international business must do everything online continuously, one thing after another.

Is there such a thing as bad SEO approach?

All of you have probably faced tons of search engine optimization content on the internet. If you have at least some experience in this field, you can distinguish between the quality of SEO tips and advice (as provided by MOZ or Search Engine Journal) and useless and even sometimes incorrect information about non-professional optimization procedures, However, if you're a newbie in a digital marketing sphere, some quality articles can be a little confusing for you and even destroy your Google ranking. In this short tutorial, I'll give you some ideas on what wrong SEO tips you need to avoid to make your online business prosper.

If you wonder what is bad SEO content, I advise you to this paragraph carefully lees. It is easy to distinguish bad SEO content as it usually starts with words "how to improve my website's SEO in a day". Often, such articles contain a certain promotional subtext. Black-hat SEO specialists generate these kinds of incredible stories to promote their services. I advise you not to read these types of articles as they carry no valuable information. Additionally, you risk ruining your website ranking by following the following black-hat SEO tips. So, let's discuss what optimization advice we need to prevent from harming our website reputation.

One of the most used outdated SEO advice is keyword stuffing. As Google gets smarter every day, this kind of optimization runs its course. Nowadays, you need to create your content for website visitors, not for search bots. In addition, Google bots can also evaluate your content quality and count the number of keywords. If you have more than five keywords per page, you run the risk of getting Google penalties. Additionally, a stopped content is not readable and may not be useful to users as it was created for advertising purposes only. Instead of filling your content with keywords, you should select the most relevant and traffic volume keywords and place them in your titles, descriptions, open paragraphs, ALTs and only a few times in the text. Duplicate content

Some so-called SEO specialists write that there is no threat in duplicate content.

However, this is a wrong judgment. By publishing duplicate content, you manipulate search engines that ask them to see things the way you want, instead of how they actually are. Thus, non-original content can cause a drop in your website rankings. There is a relatively small percentage that you can receive for Google duplicate content penalties. However, you won't improve your website's online presence by generating copy-pasted content, since Google already has the same content in the index. If you need to have duplicate content on your site due to the same business needs, you should "not index and not follow" this content to avoid negative results.

Is there a website SEO checker online that can help me with backlinks?

Here, I'm going to tell you how to choose a website SEO checker online to prevent potential negative events. I mean, here, the most common issues with violating Google's guidelines, which could result in the ranking of fines or even the de-indexing of the entire domain authority. The thing is that the search engines are looking to detect any violations, manipulations or gray schemes for higher site ranking in the SERPs. Among the most common missteps are the lack of quality as well as unfair feedback. Therefore, it is a reasonable idea to always keep an eye on the process of organic link building for each web page. If you do, you will need to choose the right website SEO checker online. And there are too many tools as they are available in open access. So, how to make the right choice?

Let's start with what you need to check first. I recommend that you have a double check on the following elements:

•      Your link building history of at least three months
•      In-depth study of your anchor links
•    Custom check for each type of link you have.

To prevent Google from imposing unfair backlink penalties, I recommend a site SEO checker online to consider the following used proven analytics tools: Serpstat, Ahrefs, Majestic. As for me, I recommend that you check your domain weekly or at least once every two weeks. Using any website SEO checker online I mentioned before can help you handle the process in a self-driven way, almost fully.

To make callback monitoring even faster and easier, let's take a look at a typical link check using the Backlink Analysis by Serpstat for the most common example. Once we enter our domain name that needs verification, we will receive a summary report shortly. By examining this typical survey report, we took the following:

•    Total number of backlinks
•   The most recent history, which covers all updates and changes, which has taken place through the latest period up to three months
•     Summary list of purely reliable links comes from the domain areas of the strongest authority such as. edu of. Gov, well recognized by Google itself, as well as the rest of the top search engines, such as Bing and Yahoo.
•     Specific caution list that covers only custom and recently lost links, both for your more accurate attention and verification, including the dates of their index
•     A summary evaluation of your website's performance feedback, according to Serpstat as the indicator of confidence. In this way, we can expect even sophisticated backlink analysis with a standard website SEO checker online to take no longer than 10-15 minutes. of the four tools referred to in the beginning.