What’s new about links, content marketing, and search engine optimization?

Content marketing and search engine optimization can never be completely separated. However, they are still distinguished in various fundamental aspects and thus requirements for a completely successful run. In the first place, the concept of content marketing is more holistic and broad, while the general meanings of SEO are largely more technical and widely recognized than more accurate and close studies.

Let's see how content marketing and search engine optimization could converge in real life:

•          The most important techniques of SEO can be applied in a broader way. That way, even more technical and specific SEO efforts can be channeled around holistic content marketing and these efforts can be traced and monitor by making complete website SEO audit report by professional digital marketing experts.
•    At the same time, the overall success of content marketing strategy can only be adequately ensured with the general technical means of SEO.

Let’s try to put the close relationship between content marketing and search engine optimization in a slightly different way, and it will be easier than I suppose. For example, let's look at how SEO demands are being fulfilled by content marketing. On the other hand, however, content marketing is actualizing the technical requirements of SEO and search engine optimization usually most of them.

Currently, there is a somewhat debatable issue of great importance for both content marketing and search engine optimization. In fact, recently updated Google's search algorithm now rolls various penalties to get rid of the aggressive pop-ups and interstitials.In this way, Google does its best to protect a healthy, mobile-friendly user experience. In addition, as far as five months in advance, the world's search giant has put a reasonable notice on this "clearing" campaign. No doubt, there will be even more algorithm updates every year. Therefore, it is advisable to adapt your overall content marketing and search engine optimization to the current reality of 2020.

So what’s the most important thing to remember, at least, at least to avoid fines? Now, the crux of the discussion is regularly seen on new link building requirements pending the latest Google algorithm update. Let's see what's new about links we have today. Usually, the most important aspects that Google pays the most accurate attention to are quality content and links themselves. Considering links, there was a new way to manage SEO without links. This absurd opinion has become widely popular, which is more surprising - even in professional SEO community. I think some people are foolish enough to suggest that links lose their power to become no longer important. Just take it for granted - that advice is not only wrong, but even too dangerous.

Keep in mind that link building has always been the core element of optimization strategy used by any competent SEO agency. Here are some real bullet points about links and search engine optimization. Just look through the most important quality links suggestions in 2017 and feel safe:

•          The total amount of external links matters - the more of them you have, the better.
•          Links, including SEO-targeted anchor text, should now remain relevant with their target website.

Quality is now emphasized for even more - never get links from any unknown blogs, rather than from the academic journals, news websites or any other sources with just reliable and robust authority.

SSL and SEO: Do they both matter?

Let's start by remembering some of your most recent searches, ignoring what you were looking for, or checking your opponents, or searching for some products or services on the web. You probably have both HTTP and HTTPS-based websites visit. But what's the real difference between them, especially from the point of view of SSL and SEO? Considering their mutual impact on e-commerce and most of every web store, let's see how well SSL and SEO do in reality.

Are SSL and SEO so useful when working together?

Let's start with a technical background and see how SSL works. As part of the Hypertext Transport Protocol Security, it uses a 2048-bit key to protect the user experience through the security procedures of authentication, authentication, and encryption between the webserver and the Internet browser itself. SSL security basically comes in three layers:

•          Encryption works to ensure that the current user's behavior is unrecognizable so that any information can't be hijacked by the scammers.
•          Verification procedure helps
•      Protecting data from corruption or unauthorized modifications during the transfer And let's finally get back to the point - what is the real connection between SSL and SEO? Or how is securing your site's ranking in the search engine results pages? Just like any good property that has a positive impact on your position, as well as the traffic and conversion rate itself. I mean your website security also has a direct impact on Google's search algorithms when you decide to rank you higher. Below, we will consider the interrelationship between SSL and SEO in three basic directions: rankings, traffic, and conversion:
•          As mentioned before, your website rankings are now even more reliant on SSL security than ever before. Back to 2014-2015 when Google released its first algorithms to satisfy HTTPS-based web pages, SSL security was simply a light algorithm component to make the final decision. But today, according to official statistics, nearly half of Google's organic search results refer to HTTPS-based SSL certificate-protected websites. In addition, about 1 percent of all online frameworks on the Internet are considered secure. So why not use SSL and SEO just to get ahead of the competition, once and for all?
•          Considering traffic gains, better ranking usually results in greater traffic flow just because the more users visit your website, the more you will get engaged. . Most of the users are likely to switch overall non-secure sources and click on the results to send them to your webpages, thus boosting your site's CTR.
•          After all, SSL and SEO can really work together to significantly drive your conversions. I mean that more potential customers will be turned into the right people once they have visited their well-secured website with a trusted authority. Just remember that according to the leading surveys, more than 80% of undeveloped customers would reject their commitment to buy, simply to discover that their just-filled personal data was coming through the unsafe connection.

How to combine Website Design and Search Engine Optimization?

Most often, when a new framework is introduced for virtually any online business, the lion's share of consideration is often put on website design and Search Engine Optimization (SEO). Let's take a look at that. Having an attractive, user-friendly, and professional web design are the key issues when it comes to providing easy and convenient visitor access. But what if I say that all this hard work on website design can just be wasted? What if the Internet users would never see such sites, which are featured in Google's top list of SERPs? This is why I discuss the importance of having the closest collaboration for your website design work, with Search Engine Optimization, always going hand in hand.

Visual SEO

Each website design search engine optimization starts with all your visual content in accordance with the search algorithms. I mean getting Alt tags for every image you put on your web pages. The thing is that most search engines (as well as Google itself) cannot "read" the visual content unless every image is written in the required description. Overloading your website with oversized images will definitely slow down your overall load speed, so you are doing poorly for your higher ranking in the SERPs. This is why it is so important to scale your visual content while leading SEO guidelines when choosing the names for images and matching them with the right keywords that your potential customers are likely to include in the search.

Responsible website design improves Search Engine Optimization

Nowadays, portable devices are used more and more frequently to browse the Internet. As the increasing number of potential buyers are looking for the products or services they need via smartphones and tablets, mobile-friendly web design is now being ranked higher in the SERPs. So, Google has begun to punish those sites without tailoring a proper set of features that are tailored for better browsing experience via portable devices. Therefore, it is a reasonable idea to always keep your web page design, and maintain Search Engine Optimization works at the same time. If you act this way, don't forget to make sure your content responds to voice requests. Besides, it is recommended by the experts to use a few well-optimized FAQ sections in each web page of yours. Remember, such services have already become a MUST to meet the needs of current demand-based voice search requests.

Work on your URLs

Here comes one extra option for greater improvement in your website design and Search Engine Optimization. I mean you have to give some precise attention when choosing the domain name. Since you already have one, you are advised to apply for Google-friendly names for each page of your website. Remodeled each URL and page title to convey the relevant description rich in the target keywords and phrases. By doing this, you will achieve an excellent user-friendly improvement to your website design, with search engine optimization to be more attractive for better indexing by Google's crawler bots.

What to know about Search Engine Optimization Agencies?

Nowadays, all businessmen understand the value of expert search engine optimization. As SEO is the only way to improve online business visibility, online retailers are ready to invest significant amounts of money in website optimization. Despite other promotional techniques, expert search engine optimization offers the highest return on investment. Some business owners find themselves fascinated with the optimization process and decide to do it themselves. While others are looking for a reputable agency to build a winning promotion campaign and handle all the optimization procedures from start to finish. However, some website owners find it wise to hire freelancers or internal SEO consultants. They decide to save it. Unfortunately, not always affordable means quality. The tricky part of hiring an expert SEO team is figuring out which approach will be best for your business.

If you search the Internet to find a suitable variant of search engine optimization services, you will face many agencies and internal SEO consultants to improve your website ranking. These companies will claim to provide you with everything you need. However, it is important to learn the difference between different types of optimization service providers.

First and foremost, we need to distinguish between professional search engine optimization companies and amateur SEO service providers. They both aim to achieve the same goal. However, they have different approaches to achieving your business goals. So, let's talk in more detail about these two types of SEO service providers.

Expert search engine optimization agencies

Today, there are no methods that can help you confirm whether a company is big on SEO. There are many non-professionals who can speak the language of SEO, and others who have a general understanding of optimization strategies and level of experience to provide SEO techniques. It is a completely different thing to rely on who is for your online business can look after and help you succeed in this area or a company that produces the types of success I described above.

Expert search engine optimization agencies are often a cut above the rest. They have the practical experience of implementing optimization strategies that will bring success. Professional SEO services will usually come at a premium price. However, in most cases these investments come back in the form of new customers and sales. Expert SEO agencies usually have a clear expectation of what they will deliver. They provide you with a step-by-step optimization guide achieved through comprehensive reports and constant support. Another reason why you should partner with professional SEO companies is that they have had decades of collaborative experience in various online promotion spheres and have established a methodology that produces good results.

International SEO consultant

By searching the internet, you can also find numerous freelance SEO experts who also promise to increase and improve website rankings. brand recognition. How honest are these promises? A sole proprietorship cannot be the same user as an assignment job. Most SEO freelancers can provide their clients with basic optimization services that can be beneficial for recently launched websites. However, finding a specific approach to your business can be a challenge for them. Therefore, it is important to do research before signing any contracts and making any payments to make sure that an SEO consultant can help you with your specific situation.

What do you know about SEO for new websites?

Here are some tips on the right SEO for news sites as such web pages need more traffic for even more. Everything can be fairly straightforward, as with the help of Search Engine Optimization, every news site can apply for this cost-effective way to attract more new readers and turn it into the growing audience of standing readers. This way you are advised to post only fresh and recently updated content. Your text writing needs to be informative and always unique, it is close to all the news for SEOs most in need . But try not to apply for black hat techniques, and to prevent your texts from overheating with the keywords, link spamming, duplicate content and so on.

Here are some helpful tips, from the point of view of SEO for news sites. Most of them were tried and used when I had an experience on a newspaper website:

• Apply the content optimization as the search engine algorithms value quality content with higher rankings in the SERPs. So, support your content with rich, full, relevant and always fresh content, with great headlines that describe each web page content at its best. Feel free to include the keywords or keywords in the body text and also the title of the image title. That way, though, be sure to maintain the right keyword density within about 2 percent of the entire text writings. For further information, you can always check Google's official guidelines.

• To do SEO for news sites, you need to pay particular attention to URL optimization when creating each page or post. Always keep a double check to place the right keywords or keywords on each URL you create, while updating the existing one can also be a good idea - useful for your readers, and convenient to search by the crawlers at once crawl. Also, taking into account SEO for news sites, you are advised to include each URL with a unique number over three digits in length.

And here are just the most important meta tag guidelines for SEO for news sites, so you better take these into account when embedding them:

• First, a meta tag such as news keywords will help both the publisher (to specify and classify the massive data), as well as the actual readers (to easily browse back or share the information, for example, via social links profiles)
• Remember, the only punctuation allowed in your URLs and meta tags is commas. Just use them to separate the keywords and key phrases.
• Most of the keywords here will probably carry the same value, I mean when I refer to SEO for news sites.

Among the most useful features here is the option to use up to 10 keywords such as terms, eg, to create a new tag for your newly published article. If you do, you will always have a passive double check. If an individual article happens to be irrelevant to the topic, users can quickly point it to an almost immediate solution.